Tagwood BBQ

If you want to understand how the idea for TAGWOOD came to life, we have to go back—way back, around the 1980s.

Picture a quiet farm. The morning air is crisp, the grass is a lush green, and the animals are peacefully roaming, feeding as the sun begins to rise. I’m a young boy, and my grandfather has just given me a task: collect dry sticks from the ground. I return with a handful, beaming with excitement. He’s waiting for me patiently, and together we build a small mountain of sticks and charcoal.

He always lets me light the fire. Always. And he stands right behind me, guiding me without saying much.

Then come the best 20–30 minutes of the day.